Pricing
Three sprints, one Blueprint, no surprises.
Every tier is fixed price and fixed scope. You know what you're paying before you start. You know what you're getting before any code is written. The Blueprint decides which tier fits.
How the total works
£950 for the Blueprint. If you proceed to a Sprint within 30 days, that £950 counts toward the Sprint price and you pay the difference. So a 10-Day Sprint is £9,950 in total, not £9,950 plus £950.
What I need from you
Replies within a working day during the build. About 30 minutes of decisions per day. A clear sense of what you're trying to test. That's it. The whole point is that you're not running the build yourself.
Capacity: typically two Sprints per month. UK business hours, async-first.
Where most founders start
Three options that cover the great majority of ideas. The Blueprint will tell you which one fits yours.
MVP Blueprint
Decide whether to build. 24–48 hours. Counted toward your Sprint if you proceed.
- Product brief and core workflow
- Feature cut list, data model, stack call
- Fixed-scope sprint proposal
- Three possible answers: proceed, validate, walk
- Credited against the Sprint within 30 days
10-Day Sprint
Blueprint price counts toward this total.
- Blueprint included
- Scope locked before any code
- Core user workflow, end to end
- Auth and basic admin
- Payments or one major integration
- Deploy + handover pack
- Next-step backlog
Founder MVP Plus
Same model, more depth.
- Everything in the 10-Day Sprint
- Roles and permissions
- Richer admin and dashboard
- One significant integration
- Expanded test coverage
- Slightly longer build window
The other two
The 5-Day Sprint, for ideas the Blueprint says are genuinely tiny. The Iteration Sprint, for after the first product is in users' hands.
5-Day Founder MVP
Available only when the Blueprint says the idea is genuinely tiny.
- Single workflow, very narrow
- Basic auth, minimal admin
- Simple responsive UI
- Standard deployment
- Not a discount tier; it's a recommendation tier
Iteration Sprint
Post-launch. After real users have touched it.
- Five working days, fixed scope
- Tweaks driven by real user feedback
- Next obvious workflow or section
- Same fixed-price discipline
- Available 30+ days after handover, because that's how long it takes for users to tell you something useful
What you're really comparing this to
The honest version. I'm not the cheapest option; I'm the one with the smallest gap between price and outcome.
| Feature | ibuildmvps Sprint Recommended | Agency MVP | Freelancer | No-code build |
|---|---|---|---|---|
| Typical first-product cost | £5,950–£14,950 | £25k–£60k | £3k–£20k | £1k–£8k |
| Time to live | 5–10 days | 8–16 weeks | Variable | 1–4 weeks |
| Scope-cutting included | ||||
| Source code you own | ||||
| Fixed price (not estimate) | ||||
| Will say “don't build yet” | ||||
| Equity required | None | None | None | None |
What founders ask before paying
The commercial details, in plain language.
Is the £9,950 Sprint £9,950 in total, or £9,950 plus the £950 Blueprint?
£9,950 in total. The £950 you paid for the Blueprint counts toward the Sprint, so the second invoice is £9,000 (split 50% at sprint start, 50% before handover). The same applies to the £14,950 Plus tier (£14,000 second invoice) and the £5,950 Sprint (£5,000 second invoice).
Why fixed price and not hourly?
Hourly billing rewards slow work. Fixed price rewards a tight scope and clean execution. The risk that a sprint runs long sits with me, not with you. The trade-off is that the scope cannot expand mid-sprint. If it could, the price discipline would collapse. Most founders find that constraint clarifying rather than frustrating.
What happens if the build runs over?
It's my problem, not yours. The price doesn't change. If something turns out harder than the Blueprint anticipated, scope flexes: something gets cut to keep the date and the price intact. You'll be told the moment a trade-off comes up, and you make the call in minutes.
What's not included in any tier?
Brand identity, marketing site copywriting, paid acquisition setup, full design systems, complex multi-tenant architecture, native mobile apps, and ongoing retainer-style work. Where founders need any of these, I can recommend specialists I've worked with. The Sprint focuses on the build because that's where it adds the most leverage; bundling the rest would compromise both.
How does payment work?
The £950 Blueprint is paid upfront. The remaining sprint balance is split: 50% at sprint start, 50% before handover. UK bank transfer or Stripe. Invoiced from a UK limited company. VAT added where applicable.
Do you offer payment plans?
Not for the sprint balance. The whole point of a fixed-price sprint is that the cash flow is predictable on both sides. If the price is a stretch, the right answer is usually a smaller sprint, not financing the same one. The Blueprint will tell you which tier actually fits.
What about ongoing maintenance and hosting?
Builds run on AWS using a proven, lean architecture (managed Postgres, container or serverless compute, S3, CloudFront where appropriate). At MVP traffic the recurring AWS cost is usually £30–£80 per month and scales smoothly with usage. By default the architecture and runbooks are documented at handover so you, or any AWS-literate developer, can keep operating it. If you'd rather not, ongoing hosting and maintenance can be arranged separately; that's a conversation for once the build is live, not a bundled add-on.
Where are you based, and which time zones do you cover?
UK-based, with most communication async during UK business hours. Founders in North America, mainland Europe, and the Middle East fit the model comfortably. Founders in Asia-Pacific can work, but expect a 24-hour lag on each round of decisions; the Blueprint will discuss whether your time zone makes the sprint feasible.
Pick a tier with the Blueprint, not before.
The Fit Check is free. The Blueprint is £950 and tells you the right tier for your idea. Most founders don't need the most expensive option, just the right one.
Start with the Fit Check