Decide what to build, before you build it.
The MVP Blueprint takes a rough founder idea and answers the question every first-time builder skips: should this be built now, and if so, what is the smallest version worth building?
- Price
- £950
- Turnaround
- 24–48 hours
- Format
- Written document
- Outcome
- Build, validate, or walk
What the Blueprint actually contains
Six sections, structured to be useful whether you build with me or take the document elsewhere.
Product brief
Who it's for, what it does, why anyone would pay for it. In plain English, on one page.
Core workflow
The single end-to-end sequence the early user does. Step by step, with the inputs and outputs spelled out.
Feature cut list
What's in the first build, what's on the next-step backlog, and the reason for each call. No vague “phase two” hand-waves.
Initial data model
The handful of objects the system actually needs, with the fields that matter. Enough to build from, not enough to over-design.
Technical approach
Stack, hosting, integrations, and the trade-offs behind each choice. Boring where boring is correct.
Sprint proposal
Whether to proceed, the recommended sprint tier, the price, the date, and what is explicitly out of scope.
Why the Blueprint exists
Most first-product money is spent before anyone knows what's being built.
The pattern is consistent. A founder describes the idea on a discovery call. The agency or freelancer estimates against the description. Six weeks later the founder is paying for something that doesn't match the original vision and doesn't solve the user's problem either, because the translation was never done. The Blueprint does the translation up front, in writing, for £950, before any build money is on the table.
- It forces the scope decision in writing, not on a call.
- It exposes the assumptions you didn't realise you were making.
- It gives you a document any competent developer can deliver against. Us or otherwise.
Three honest answers
Every Blueprint ends with a clear recommendation. I don't bend the answer to win the build.
Proceed to Sprint
The idea is real, the workflow is buildable, and the founder can move at sprint speed. I hand over a fixed-price proposal with a date.
Most common when the founder already has a paying audience or domain expertise.
Validate first
The idea may be promising, but software is premature. I recommend the cheapest test that produces real evidence: conversations, a landing page, a manual concierge run.
You keep the £950 of work either way. Come back when the test produces a signal.
Not a fit
The idea needs bespoke work, regulatory depth, a native mobile build, or a different provider entirely. I'll say so plainly and point you in the right direction where I can.
Not every idea belongs in a fast sprint. I'd rather you hear that on day two than month three.
A redacted excerpt
What a real Blueprint actually looks like.
Not a download. Just an honest sample of the level the document goes to, taken from a recent Blueprint with the founder's specifics blanked out.
§ 1 · Target user
[REDACTED] consultants who run [REDACTED] assessments for SME clients. UK-based, mostly solo operators charging £1.5k–£4k per engagement. Currently fulfilling assessments by hand with Word, Excel, and a handful of branded PDF templates.
§ 2 · Core workflow
Consultant creates an engagement → sends a magic link to the client → client answers up to 90 structured questions across six categories → system scores the answers against the consultant's rubric → a branded PDF report is generated → both parties get an email link.
§ 3 · In v1 / out of v1
In
- ✓ Consultant auth, single tenant per consultant
- ✓ Engagement model, link generation, client response
- ✓ Question bank seed (the 90 you supplied)
- ✓ Scoring engine, weighted
- ✓ Branded PDF report, two-page summary + appendix
- ✓ Stripe one-off payment per engagement (£X)
Out (next-step backlog)
- ✕ Custom question editor (use seed bank for v1)
- ✕ Multi-consultant teams
- ✕ White-label dashboard for agencies
- ✕ Slack / HubSpot integrations
- ✕ Advanced analytics
- ✕ Native mobile app
§ 4 · Recommendation
Proceed to 10-Day Sprint (£9,950). Workflow is well-bounded, founder has paid clients today, scope is achievable in 10 working days with the cuts above. Recommended start [DATE]. Hand-over by [DATE]. Full proposal in § 6.
A real Blueprint runs eight to twelve pages. This is two minutes of one of them.
Questions about the Blueprint
The ones founders ask before paying.
Why does the Blueprint cost £950?
Because the work is real. Two days of senior technical and product judgement, applied to your idea specifically, not a template you downloaded. Charging zero attracts founders who haven't thought about it yet. £950 attracts founders who are serious enough to spend an evening on the form. The signal is the point.
Is it refundable if the answer is “don't build”?
No, because the value isn't the build. The Blueprint costs the same whether the answer is build, validate first, or walk away. Telling you not to spend £9,950 on the wrong thing is worth a multiple of £950, even when it's not the answer you wanted. If you'd rather hear “yes” at any cost, this isn't the right service.
Does the Blueprint price come off the Sprint?
Yes, in effect. If the Blueprint recommends a Sprint and you proceed within 30 days, the £950 is credited against the Sprint price. So you pay £950 to find out whether to build, then £9,000 more if you proceed to the 10-day Sprint, or £14,000 more for the Plus tier.
What does the Blueprint not include?
Pixel-level designs, brand identity, market research reports, financial projections, or pitch deck material. The Blueprint is a build/no-build decision document, not a consultancy deliverable. It's the document a competent technical co-founder would produce in a long evening, because it answers the same question.
Can I share the Blueprint with another developer?
Yes. It's yours. If you decide to build with someone else, you're not locked in. The Blueprint is structured so any reasonable developer should be able to deliver against it. If they can't, that's a useful signal too.
What if my idea changes during the Blueprint?
It usually does. The Blueprint is a back-and-forth, not a black box. I'll push back on bits that don't fit, suggest cuts, and ask the questions that surface what you actually want to build. The version of your idea that comes out of the Blueprint will be sharper than the one that went in.
Order the Blueprint.
£950, 24–48 hours, a document you own. If I recommend a Sprint and you proceed within 30 days, the Blueprint price is credited against the Sprint.
Start with the Fit Check